Crisis management is the process of preparing for, responding to, and recovering from unexpected events that have the potential to threaten the reputation, operations, or survival of an organization. This field involves creating strategies, protocols, and systems to effectively handle crises such as natural disasters, accidents, financial scandals, cybersecurity breaches, and public relations crises. Crisis management aims to minimize the impact of these events on an organization's stakeholders and to facilitate a swift and coordinated response to mitigate potential damage.